Fermachi

Operations · Jul 14, 2025 · 4 min read

Behind every booking, an agent.

Why we doubled down on training booking agents instead of building yet another app.

Behind every booking, an agent.
MO

M. Otieno

Jul 14, 2025 · 4 min read

We could have shipped a slick app and called it a marketplace. We didn’t — because the bottleneck in rural booking is not screens, it’s trust.

Booking agents are local champions trained to translate a farmer’s need into the right machine at the right moment. They’re paid per booking, and they stay close to the field.

If we ever switch off the human layer, you’ll know we got something fundamental wrong.

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